Marketing Strategy. A Decision-Focused Approach (Record no. 1161)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00338nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070171466 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WAL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Walker C. Orville |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Strategy. A Decision-Focused Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill Companies, Inc |
| Year of publication | 2011 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mullins W. John |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| ZCAS | ZCAS | 01/10/2015 | 658.8 WAL | 6536 | Books | ||
| ZCAS | ZCAS | 23/02/2022 | 658.8 WAL | 6537 | Books |