Essentials of Marketing (Record no. 1226)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00336nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780077098605 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LAN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lancaster Geoff |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Berkshire |
| Name of publisher | McGraw-Hill Publishing Company |
| Year of publication | 2002 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Massingham Lester and Ashford Ruth |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| ZCAS | ZCAS | 01/10/2015 | 658.8 LAN | 3149 | Books | ||
| ZCAS | ZCAS | 01/10/2015 | 658.8 LAN | 3150 | Books | ||
| ZCAS | ZCAS | 01/10/2015 | 658.8 LAN | 3151 | Books | ||
| ZCAS | ZCAS | 01/10/2015 | 658.8 LAN | 3152 | Books | ||
| ZCAS | ZCAS | 01/10/2015 | 658.8 LAN | 3153 | Books | ||
| ZCAS | ZCAS | 01/10/2015 | 658.8 LAN | 3145 | Books | ||
| ZCAS | ZCAS | 08/10/2015 | 658.8 LAN | 3147 | Books |