Principles of Direct, Database and Digital Marketing (Record no. 1580)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00418nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0-273-75650-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | TAP |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Tapp Alan |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Direct, Database and Digital Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow |
| Name of publisher | Pearson Education ltd |
| Year of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv;559p |
| 500 ## - GENERAL NOTE | |
| General note | Includes an index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ian Whitten and Matthen Housden |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| ZCAS | ZCAS | 04/11/2016 | 658.872 TAP | 16101 | Books | ||
| ZCAS | ZCAS | 04/11/2016 | 658.872 TAP | 16102 | Books | ||
| ZCAS | ZCAS | 04/11/2016 | 658.872 TAP | 16103 | Books | ||
| ZCAS | ZCAS | 04/11/2016 | 658.872 TAP | 16104 | Books | ||
| ZCAS | ZCAS | 18/11/2016 | 658.872 TAP | 16303 | Books | ||
| ZCAS | ZCAS | 18/11/2016 | 658.872 TAP | 16304 | Books | ||
| ZCAS | ZCAS | 18/11/2016 | 658.872 TAP | 16305 | Books | ||
| ZCAS | ZCAS | 18/11/2016 | 658.872 TAP | 16306 | Books | ||
| ZCAS | ZCAS | 18/11/2016 | 658.872 TAP | 16307 | Books | ||
| ZCAS | ZCAS | 18/11/2016 | 658.872 TAP | 16308 | Books |