Consumer Behavior: Building Marketing Strategy (Record no. 1737)

MARC details
000 -LEADER
fixed length control field 00370nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780071315128
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812HAW
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Del Hawkins
245 ## - TITLE STATEMENT
Title Consumer Behavior: Building Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement 12th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication United States of America
Name of publisher McGraw Hill
Year of publication 2013
300 ## - PHYSICAL DESCRIPTION
Number of Pages 772
Other physical details illustrations
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name David Motherbaugh
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Date acquired Full call number Accession Number Koha item type
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