Essentials of Marketing Research (Record no. 1738)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00366nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 97800712220286 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8HAI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Joe Hair |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Marketing Research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | United States of America |
| Name of publisher | McGraw Hill |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 398 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mary Wolfinbarger, David J Ortinau, Robert Bush |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| ZCAS | ZCAS | 14/08/2018 | 658.8HAI | 6552 | Books | ||
| ZCAS | ZCAS | 14/08/2018 | 658.8HAI | *6552 | Books |