Strategic Marketing Management (RLE Marketing) (Record no. 1936)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02553 a2200349 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7552374c-b3ca-405a-056c-ad7b40039858 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TANDF |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | t20142014xx |||||||||||| ||||und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781317646990 |
| 040 1# - CATALOGING SOURCE | |
| Original cataloging agency | XX-XxUND |
| Transcribing agency | XX-XxUND |
| 072 ## - SUBJECT CATEGORY CODE | |
| Subject category code | BUS043000 |
| Source | basic |
| 072 ## - SUBJECT CATEGORY CODE | |
| Subject category code | BUS000000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gordon Foxall |
| Relator term | By (author) |
| 245 00 - TITLE STATEMENT | |
| Title | Strategic Marketing Management (RLE Marketing) |
| Statement of responsibility, etc | By (author) Gordon Foxall |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Taylor and Francis |
| Date of publication, distribution, etc | 2014-09-15 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 286 p. |
| 365 ## - TRADE PRICE | |
| Price type code | 01 |
| Price amount | 125.00 |
| Price type code | GBP |
| Unit of pricing | 00 |
| Price note | Retail / epub |
| ISO country code | WORLD |
| Source of price type code | onix-pt |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Professional and scholarly. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | College/higher education. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Professional and scholarly. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | College/higher education. |
| 520 2# - SUMMARY, ETC. | |
| Summary, etc | |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <P><STRONG>Part One: Marketing in its Corporate Context</STRONG> 1. Marketing: Concept, Function and System 2. Marketing: Strategy, Planning and Organisation 3. Information for Marketing Decisions <STRONG>Part Two: Marketing Mix Management</STRONG> 4. Product Management and Development 5. Marketing Communications 6. Price Strategy 7. Distribution: Channels and Management <STRONG>Part Three: Integrated Marketing</STRONG> 8. Integrated Marketing Management 9. Marketing Control. Index. </P> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUS000000 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | SCEB0350 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | advertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | marketing |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Direct Access to Title |
| Uniform Resource Identifier | <a href="http://koha.baobab-ebooks.com/cgi-bin/koha/opac-detail.pl?biblionumber=28565">http://koha.baobab-ebooks.com/cgi-bin/koha/opac-detail.pl?biblionumber=28565</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Suppress in OPAC | 0 |
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