Strategic Brand Management: Building, Measuring and Management Brand Equity
Published by : Prentice (New Jersey ) ISBN:0131201158. Year: 1998| Item type | Current library | Call number | Status | Date due | Barcode |
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ZCAS
ZAMBIA CENTER FOR ACCOUNTANCY STUDIES |
658.827 KEL (Browse shelf(Opens below)) | Available | 0944 |
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| 658.812 SOU The Customer Experience EDGE | 658.827 The 22 Immutable Laws of Branding | 658.827 CHA Brand: A Marketing Game | 658.827 KEL Strategic Brand Management: Building, Measuring and Management Brand Equity | 658.83 HAI Marketing Research | 658.83 HAI Marketing Research | 658.83 HAI Marketing Research |
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