Belch E. George <br/><br/>
Advertising and Promotion. An Integrated Marketing Communications Perspective 

 - 7th 
 - New York  McGraw-Hill / Irwin  2007 
<br/><br/><label>ISBN: </label>9780071108522 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL