TY  - BOOK
AU  - Belch E. George
AU  - Belch A. Michael
TI  - Advertising and Promotion. An Integrated Marketing Communications Perspective
SN  - 9780071108522
U1  - 659.1 
PY  - 2007///
CY  - New York
PB  - McGraw-Hill / Irwin
ER  -