TY  - BOOK
AU  - Dibb Sally
AU  - Simkin Lyndon, Pride M. William and Ferrall O.C
TI  - Marketing. Concepts and Strategies
SN  - 9780618532032
U1  - 658.8 
PY  - 2006///
CY  - New York
PB  - Houghton Mifflin Company
ER  -