Davis A. John <br/><br/>
Measuring Marketing. 110|+Key Metrics every Marketer Needs 

 - 2nd 
 - Singapore  John Wiley & Sons  2013 
<br/><br/><label>ISBN: </label>9781118153741 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAV