Tapp Alan <br/><br/>
Principles of Direct, Database and Digital Marketing 

 - 5th Edition 
 - Harlow  Pearson Education ltd  2014 
 - xiv;559p 
<br/><br/> Includes an index 
<br/><br/><label>ISBN: </label>978-0-273-75650-7 
<br/><br/><label>Dewey Class. No.: </label>658.872  / TAP