Gordon Foxall <br/><br/>
Strategic Marketing Management (RLE Marketing) 
By (author) Gordon Foxall 
 -  Taylor and Francis  2014-09-15 
 - 286 p. 
<br/><br/><P><STRONG>Part One: Marketing in its Corporate Context</STRONG> 1. Marketing: Concept, Function and System 2. Marketing: Strategy, Planning and Organisation 3. Information for Marketing Decisions <STRONG>Part Two: Marketing Mix Management</STRONG> 4. Product Management and Development 5. Marketing Communications 6. Price Strategy 7. Distribution: Channels and Management <STRONG>Part Three: Integrated Marketing</STRONG> 8. Integrated Marketing Management 9. Marketing Control. Index. </P> 
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<br/><br/> Professional and scholarly.  College/higher education.  Professional and scholarly.  College/higher education. 
<br/><br/><label>ISBN: </label>9781317646990 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BUS000000<br/>SCEB0350<br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>advertising marketing