TY  - GEN
AU  - Gordon Foxall
TI  - Strategic Marketing Management (RLE Marketing)
SN  - 9781317646990
PY  - 2014///-09-15
PB  - Taylor and Francis
KW  - BUS000000
KW  - SCEB0350
KW  - Marketing
KW  - advertising
KW  - marketing
N1  - <P><STRONG>Part One: Marketing in its Corporate Context</STRONG> 1. Marketing: Concept, Function and System 2. Marketing: Strategy, Planning and Organisation 3. Information for Marketing Decisions <STRONG>Part Two: Marketing Mix Management</STRONG> 4. Product Management and Development 5. Marketing Communications 6. Price Strategy 7. Distribution: Channels and Management <STRONG>Part Three: Integrated Marketing</STRONG> 8. Integrated Marketing Management 9. Marketing Control. Index. </P>; Professional and scholarly; College/higher education; Professional and scholarly; College/higher education
UR  - http://koha.baobab-ebooks.com/cgi-bin/koha/opac-detail.pl?biblionumber=28565
ER  -