TY  - BOOK
AU  - Johnson Gerry
AU  - Whittington Richard, Scholes Kevan and Pyle Steve
TI  - Exploring Strategy: Text and Cases
SN  - 9780273732020
U1  - 658.4012 
PY  - 2011///
CY  - Edinburgh Gate
PB  - Pearson Education Limited
ER  -