000 00310nam a22001337a 4500
020 _a9780071326230
082 _a658.802
_bCRA
100 _aCravens W. David
245 _aStrategic Marketing
250 _a10th
260 _aSingapore
_bMcGraw-Hill Company
_c2013
700 _aPiercy F. Nigel
942 _cBK
999 _c1167
_d1167