| 000 | 00360nam a22001337a 4500 | ||
|---|---|---|---|
| 020 | _a9780071108522 | ||
| 082 |
_a659.1 _bBEL |
||
| 100 | _aBelch E. George | ||
| 245 | _aAdvertising and Promotion. An Integrated Marketing Communications Perspective | ||
| 250 | _a7th | ||
| 260 |
_aNew York _bMcGraw-Hill / Irwin _c2007 |
||
| 700 | _aBelch A. Michael | ||
| 942 | _cBK | ||
| 999 |
_c1221 _d1221 |
||