000 00305nam a22001217a 4500
020 _a9781118153741
082 _a658.8
_bDAV
100 _aDavis A. John
245 _aMeasuring Marketing. 110|+Key Metrics every Marketer Needs
250 _a2nd
260 _aSingapore
_bJohn Wiley & Sons
_c2013
942 _cBK
999 _c1326
_d1326