| 000 | 02553 a2200349 4500 | ||
|---|---|---|---|
| 001 | 7552374c-b3ca-405a-056c-ad7b40039858 | ||
| 003 | TANDF | ||
| 007 | tz | ||
| 008 | t20142014xx |||||||||||| ||||und d | ||
| 020 | _a9781317646990 | ||
| 040 | 1 |
_aXX-XxUND _cXX-XxUND |
|
| 072 |
_aBUS043000 _2basic |
||
| 072 | _aBUS000000 | ||
| 100 | 1 |
_aGordon Foxall _eBy (author) |
|
| 245 | 0 | 0 |
_aStrategic Marketing Management (RLE Marketing) _cBy (author) Gordon Foxall |
| 300 | _a286 p. | ||
| 521 | _aProfessional and scholarly. | ||
| 521 | _aCollege/higher education. | ||
| 521 | _aProfessional and scholarly. | ||
| 521 | _aCollege/higher education. | ||
| 520 | 2 | _a | |
| 505 | _a<P><STRONG>Part One: Marketing in its Corporate Context</STRONG> 1. Marketing: Concept, Function and System 2. Marketing: Strategy, Planning and Organisation 3. Information for Marketing Decisions <STRONG>Part Two: Marketing Mix Management</STRONG> 4. Product Management and Development 5. Marketing Communications 6. Price Strategy 7. Distribution: Channels and Management <STRONG>Part Three: Integrated Marketing</STRONG> 8. Integrated Marketing Management 9. Marketing Control. Index. </P> | ||
| 650 | _aBUS000000 | ||
| 650 | _aSCEB0350 | ||
| 650 | _aMarketing | ||
| 653 | _aadvertising | ||
| 653 | _amarketing | ||
| 260 |
_bTaylor and Francis _c2014-09-15 |
||
| 365 |
_a01 _b125.00 _cGBP _d00 _eRetail / epub _jWORLD _2onix-pt |
||
| 942 |
_2ddc _cEBOOKS _n0 |
||
| 856 | 4 | 2 |
_3Direct Access to Title _uhttp://koha.baobab-ebooks.com/cgi-bin/koha/opac-detail.pl?biblionumber=28565 |
| 999 |
_c1936 _d1936 |
||