Strategic Marketing Management (RLE Marketing) By (author) Gordon Foxall

By: Publication details: Taylor and Francis 2014-09-15Description: 286 pISBN:
  • 9781317646990
Subject(s): Online resources:
Contents:
<P><STRONG>Part One: Marketing in its Corporate Context</STRONG> 1. Marketing: Concept, Function and System 2. Marketing: Strategy, Planning and Organisation 3. Information for Marketing Decisions <STRONG>Part Two: Marketing Mix Management</STRONG> 4. Product Management and Development 5. Marketing Communications 6. Price Strategy 7. Distribution: Channels and Management <STRONG>Part Three: Integrated Marketing</STRONG> 8. Integrated Marketing Management 9. Marketing Control. Index. </P>
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Professional and scholarly.

College/higher education.

Professional and scholarly.

College/higher education.

<P><STRONG>Part One: Marketing in its Corporate Context</STRONG> 1. Marketing: Concept, Function and System 2. Marketing: Strategy, Planning and Organisation 3. Information for Marketing Decisions <STRONG>Part Two: Marketing Mix Management</STRONG> 4. Product Management and Development 5. Marketing Communications 6. Price Strategy 7. Distribution: Channels and Management <STRONG>Part Three: Integrated Marketing</STRONG> 8. Integrated Marketing Management 9. Marketing Control. Index. </P>

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