Advertising and Promotion. An Integrated Marketing Communications Perspective

Belch E. George

Advertising and Promotion. An Integrated Marketing Communications Perspective - 7th - New York McGraw-Hill / Irwin 2007

ISBN: 9780071108522

Dewey Class. No.: 659.1 / BEL

Advertising and Promotion. An Integrated Marketing Communications Perspective

APA

Belch E. George, Belch A. Michael, . (2007). Advertising and Promotion. An Integrated Marketing Communications Perspective. New York: McGraw-Hill / Irwin.

Chicago

Belch E. George, Belch A. Michael, . 2007. Advertising and Promotion. An Integrated Marketing Communications Perspective. New York: McGraw-Hill / Irwin.

Harvard

Belch E. George, Belch A. Michael, . (2007). Advertising and Promotion. An Integrated Marketing Communications Perspective. New York: McGraw-Hill / Irwin.

MLA

Belch E. George, Belch A. Michael, . Advertising and Promotion. An Integrated Marketing Communications Perspective. New York: McGraw-Hill / Irwin. 2007.

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Advertising and Promotion. An Integrated Marketing Communications Perspective

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