Advertising and Promotion. An Integrated Marketing Communications Perspective (Record no. 1221)

MARC details
000 -LEADER
fixed length control field 00360nam a22001337a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780071108522
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Belch E. George
245 ## - TITLE STATEMENT
Title Advertising and Promotion. An Integrated Marketing Communications Perspective
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York
Name of publisher McGraw-Hill / Irwin
Year of publication 2007
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch A. Michael
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Date acquired Full call number Accession Number Koha item type
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